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October 27 Bikini Car Wash for a Cause with the Axe Girls

16 October 2012

October 27 Bikini Car Wash for a Cause with the Axe Girls

Anarchy, the latest and first ever fragrance from Axe to have separate variants for men and women, comes up with a campaign I never in this lifetime expected to happen: combine “sexy” and “for a cause” with a series of events called “Axe Anarchy Island: Sexy Saves Boracay.” Buckle up and drive to ASEANA City (see map here) near the SM Mall of Asia next Saturday, October 27, 2012 for a very exciting, cause-oriented, and first of its kind Bikini Car Wash with your the gorgeous Axe Girls.

In bikini.

Washing cars.

Did I already mention Axe Girls and bikin… OK, moving on…

The premise is simple: car wash, Axe Girls, bikini, no product purchase necessary to participate, and open to the public for a P250 fee per car you wish to get washed. All the proceeds from the bikini car wash event will be matched by Axe Philippines, the sum of which will fund and support a Boracay clean-up mission happening by the first quarter of next year, just in time for summer.

During the press launch for “Sexy Saves Boracay” in September, we were told that the campaign is actually three-fold, spanning several months until the Summer of 2013. Axe is currently in talks with NGOs who have the data and knowledge on how to make best use of the funding (like how many and what quality man-power, what facilities are needed, what problem areas to target, how long the project will last, will the funds be enough, or if any help from LGUs are needed, etc). News about the tie up will be released soon.

That said, will the Axe Girls be able to clean our cars, wax, buff, and tire black up to an acceptable standard? Now, there’s the challenge, ladies. Raise the bar! Nevertheless, helping make the world’s best beach get even better is a good and fun way of spending P250 and your Saturday afternoon, IMO.

See you at Aseana City on October 27 (that’s next Saturday, gentlemen)! Head on over to and AXE’s facebook page for more details.

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Blog Action Day 2010: To Drink From Tap Again

15 October 2010

Blog Action Day 2010: To Drink From Tap Again

I’m only being honest here but this year’s BAD theme bored me to tears: Water. The Blog Action Day (BAD) team had been very helpful when they emailed topic guides for those who are lost with an angle to write and there’s this one particular item that turned me off the most: the action widget. When embedded, it’ll let your readers have access to a link to a petition “supporting the UN’s efforts to bring clean, safe water to millions.” Though noble and I fully support this, mind you, why do we need to gather signatures for this cause again? If people in global organizations who have the power to do this decades ago can not still discern that this is a worthy cause to pursue then I’ve lost faith. Oh, just because there are private citizens who’d do this for them anyway, is that it? There’s this episode on Oprah three or four years ago that showed she’s already built a well in Africa. It’s the same advocacy that BAD’s petition is trying to have signatures over and this bothers me.

If the UN did not get inspired, fully grasp the humanitarian essence of this deed, or if it would take Blog Action Day and thousands of blogs to give the UN a backing first before they can act then, sorry to say, as an Internet meme would put it, “I am disappoint.” It’s 2010. All of mankind’s concerted efforts globally through the years since 1996 have practically stopped the hole in the ozone layer from expanding. Look, UN and BAD, go ahead and do it, petition or no petition. It’ll make you feel good, the kind of feel good that’ll make you cry some happy, fulfilling tears.

I left the title as it originally was from the initial draft of my Blog Action Day article . Sure, I’d still wish to drink from tap again but those in Africa who’d have to walk miles just to have access to clean drinking water dwarf my battle cry in shame. I hope the 3,050 signatures (as of press time) on that petition’s enough to egg and cheet UN on aaaaaaaaaaaand I highly doubt that’ll be the case instantaneously. Still, I hope some time soon that some real action or miracle happens, whatever comes first.

As a personal advocacy to attempt in my own small effort to declutter the country I’m in with trash, pet bottles being the lot of them, I’d like to share some ideas on how we can all do our part:

1. Reusable Mugs: for those who are working in offices, carry your own tumbler and reuse it when getting drinking water from filtered water dispensers. I get at east one every Christmas and every one of them end up at home. I’m sure I’m no isolated case on this. Leave one at work, use, and reuse. They’re cooler looking than plastic/sturo cups and plastic bottles.
2. Sport Bottles: from home when going out in the field or going to school or places that don’t usually offer potable water from water dispensers, use sport bottles and take your cold water anywhere with you. My favorite brands for these are Sigg and Nalgene. These two are right about the coolest looking sport bottles on the planet and they’re available in outdoor equipment specialty stores in the Philippines.
3. Mind Water Fountain Wastage: there are still some establishments that offer potable water dispensed from electricity powered drinking fountains (like Buddy’s and out office cafeteria, for example). Observe. We spill more water than how much we drink when we bend and drink directly from the stream. Use a glass.

Let’s do our share in continuing to be mindful about the filth we throw away everyday. If anything, this for me is action more than just clicking a button to sign a petition. (NO to take out styro and disposable utensils!)

Header photo meta: Meta: 22mm, f/4.5, 1/3200 sec. taken 04.20.2010 5:08 PM, Camarines Sur.

Blog Action Day 2010: Water from Blog Action Day on Vimeo.

Join the global conversation around water on October 15th.

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Action Despite Adversity for Climate Change

15 October 2009

I’m stumped.

The urge to contribute in this year’s Blog Action Day is strong deep in my soul but having felt firsthand that I cannot by myself do anything to help my countrymen during one of the nation’s most trying times may have paralyzed my genius of a brain to function as needed. In an attempt to address a global call, I’ve been staring at a blank screen for hours on end. Melor and Parma devastating the country was no small chink on the proverbial national pride that the Filipino race, who is ironically lauded for snootily smiling at the intimidating face of adversity, can soon forget. Up north, they have just two days ago said that the roads are passable again. In nearby Pasig City, people still wade in knee-deep flood water that already started stinking. In hospitals, leptospirosis patients are being confined in growing numbers by the day. The devastation had been so great that some Filipinos continue tread on water pissed and shat on by rodents in order to work, sell things, or receive packed relief goods which, if a family of 6 is so lucky, can last them another day.

While globally, we dread of an impending climate change, locally we swim on stagnant water thick with the stench that had been a birthday celebration’s leftover food seeping from non-biodegradable plastic from six months ago. No, I’m not lobbying against elaborate merriments. Take that away (right, as if anyone can) and we’ll have nothing to look forward to. Nothing to draw our strength from. Let’s just be more… aware.

I strongly feel that anybody in the Philippines right now would agree to help and address the problem by contributing anything that’s within our capacity if only we can be assured that such efforts WILL yield VISIBLE RESULTS. Anything. Seguristas, that’s what we all are. Nothing wrong with that based on a simple logic: with limited resources, we all won’t go and waste them on something that’s not for long term. We, however, need something that will jump start the movement. A leader. Somebody who can think strategically yet act on instinct with a will power fueled by demand and, more importantly, socially sound morals. No, I’m not even referring to the highest seat in government. Don’t be silly, we all saw how clueless they were during the first few hours of Ondoy and Pepeng.

This person, the leader I’m referring to, is US. YOU, ME, THEM, US. It’s either we act or we lead, the choice is yours. You know you can do it. No more excuses.

Think about it. When Ondoy hit the countryside Friday, most of you may have been on the phone checking on your relatives, officemates, or friends who live in another side of town. When relief operations were put up, those who can gave their resources and those who are able, their services. In times of desperation, you forwarded a text to those who you think has access to devices and methods even if you only got those emergency contact numbers from twitter or facebook. Me in front of my desktop on higher ground, them on their mobile phones hoping to catch the faintest network signal (and trying to conserve battery power at the same time) in order to send a distress text, blogs/Internet authors putting up donation facilities, and countless others selflessly monitoring whatever is happening all over, all working, all acting. We had been each other’s eyes. The gesture had been so epic that it received praises from all over the world. Whodathunk that a third world country’s citizens can harness technology the way we did?

If only we can channel the same effort towards a grander cause.

To those who think that all we can do is “cure” rather than prevent, think again. As it is, we have all heard so much talk about Climate Change and how inventions and improvements are now more geared on producing eco-friendly contraptions and devices. So much had been said to the point that some may be led to think that the fate of the environment only rests on the hands of a few. As these tools are being perfected in production, we may just go on with out lives and wait OR we can do something to reduce our so called “carbon footprint.” No, “not breathing” isn’t the only way we can contribute, don’t be silly. How about carpooling, using less plastics, recycling, segregating waste, proper waste disposal, a regular car tuneup, re-using paper, and limiting the use of electricity. These things are doable. If each of us can influence our network to be mindful of our carbon footprint, and I can feel that that’s more possible than just probable, we can in our own way contribute and make a difference.

It’s either that or I unleash my powers to command a gathering storm to stay in the open sea where it can cause less devastations. I can also will earthquakes to reverberate outside the troposphere (and name it vacuumquake instead). Or paint a force field on the skies to protect us all from torrential rains and tsunamis.

Dig this, however. When I do that, only I will get the glory and I already have enough of that. I want us ALL to be heroes in saving the planet because, collectively, we also can. Just remember Ondoy. Remember Pepeng. Would you pass up on this chance? I didn’t think so, either. You’re just not the type.


Read more Blog Action Day 2009 entries from fellow Filipinos via the extensive round-up at Blogger’s Kapihan.

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Samsung’s Initiative for Ondoy Victims

11 October 2009

I’ll post here as-is what I got from the mail last night. Samsung has put up a facility at the Ever Gotesco Mall in Ortigas for the washing needs (and more) of Ondoy victims in the vicinity. Free laundry, soap, and fabric softener! Read on.


A public service announcement from Samsung:

As a way to help the victims of Typhoon Ondoy, Samsung Electronics Philippines is offering the ff :

Free use of Samsung washing machines, (soap and fabric softener provided) (maximum of 7 kilos per person).

Free cleaning,check-up and repair of Samsung products (free labor for both in and out warranty & 50% discount on parts for in warranty-maximum of 3 units per customer).

Free call (maximum of two minutes talk time)

Free charging of phones (Samsung and Non- Samsung)

This will be from October 6-19, 2009 at the parking area of the Ever Gotesco Mall Ortigas from 9 am to 6 pm.

(Please) spread the word…… forward to all friends …..

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Rockfest Week on Pet Society (October 5, 2009 Update)

2 October 2009

Now THAT’s what I’M talking about! I’m palpitating just looking these in anticipation. Thanks mayragracia (of youtube) for this update for Pet Society!!! W00t! My own stage with groupies and lights and amps and a new guitar plus an 80s hairdo… er, say what? There will also be a new food booth machine that has cheesy looking eggs (double er). Still, I’m excited about rockfest week!!!

I haven’t made an update on last week’s fishing enhancements featuring the knifefish and the pretzelfish and the pro fisher’s hat but I will within this week, I promise. The country I’m at recently got devastated by a storm is why. To empathize, we’ve been volunteering in every way we can to send help or personally help out our less fortunate countrymen. You may read more about the tragedy and how people had been pitching in from everywhere at the website.

Moving on, here’s the Rockfest update for Monday. These are spoilers right here so please leave the site if you don’t want to see what’s in for next week. Until next time!

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Toblerone’s National Thank You Day Photo Competition

15 September 2009

We have a photo contest! W00t! As part of Toblerone’s 2009 National Thank You Day initiative dubbed “Spread the Sweetness of Gratitude,” readers of may get a chance to win a Thank You Kit courtesy of Toblerone. The thought of them “Thank You Kits” containing Toblerone chocolates is already making me all giddy with excitement.

To join, just follow these easy mechanics:

  1. Express your answer to this question with a photo: “How do you spread the sweetness of gratitude?
  2. Post your entries in your own website (blog, Multiply, Friendster, Facebook, etc.) and link these photo entries to the gallery found in To be able to submit your entries, you must create a user account by registering at
  3. Once registered, you will be able to post your photos in the site’s gallery put up specifically with this purpose
  4. In the comment section of this site, indicate your site’s URL where your photo is currently shown.
  5. One original photo = One valid entry
  6. Contest participants are limited to those residing in the Greater Manila Area only
  7. To read about the entire machanics, click here.

I will short list five best entries from my comment section. These five will be automatically receiving Toblerone “Thank You Kits” (giddy again). If you have already submitted your entry in other blog sites with a similar contest as this, you already forfeit your chance at being in my short listed 5 (don’t be greedy, say thank you instead LOL). To have an idea of what other paticipants have submitted, visit Thank You Day Philippines website (if I were you, I’d make sure that my submissions would best all others in that lot, but that’s just me). More importantly, YOU get to show people your own unique way of spreading the sweetness of gratitude with your creative entries.

Submit that photo already because time’s running out. All entries/links must be in before 5:00 pm of October 16, 2009 November 10, 2009 (EDIT: new deadline date) in order to qualify.

Best of luck, everyone! If inspiration doesn’t hit you, just remember the phrase “Thank You Kits” (giddeeeeeeeeeeh!).

“Join Toblerone as they celebrate the National Thank You Day Awards on October 20, 2009 at the SM Mall of Asia Music Hall and see the unveiling of one notable Filipino personality from whom a grateful nation will choose to say a resounding ‘thank you’ to.” (from the Press Release)

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