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For the women, buy any one from Ipanema’s Gisele Bündchen (GB) Seeds line of flip-flops or sandals and you automatically get the chance to actually do the environment some good. See photos below from the GB Seeds line launch to get a feel of how durable and attractive these slippers and sandals are. I mean, those ballerinas did dance and jump using them, right? If that’s too lame an excuse, IMHO those sandals would look mighty good on women’s feet. Take a look at them.

“Haribon Foundation, the environment conservation organization, in partnership with ELRO Commercial and Industrial Corporation, the exclusive distributors of lpanema flip-flops, take a green stride by organizing a Walkathon to benefit the Philippine Rainforests called Walk the Green Mile slated for March 21, 2009 in front of Le Soufflé, The Fort, Taguig.

You too can play an active role in this campaign. Purchasing a pair of lpanema flip-flops allows you to not only walk the streets with fellow advocates in the much-anticipated Walk the Green Mile Walkathon; part of the proceeds from your purchase will also contribute to ROAD to 2020 Projects on planting and growing native trees in 1 million hectares of our local rainforests until year 2020. Haribon Foundation is likewise accepting donations at the event.”

If helping the environment and getting a great looking pair of footwear aren’t enough to persuade you, these might:

“Register now and grab exciting prizes and freebies at Walk the Green Mile! The first 30 persons who finish the walkathon get a free pair of lpanema GB Seeds flip flops of their choice! Be amoog the first 300 people to join and register on March 21 and get a limited lpanema Gisele Bündchen baller ID while the first 100 participants to register at the venue and get a limited Walk the Green Mile shirt.

Join the walkathon and purchase lpanema GB Seeds slippers at the lpanema booth set up during the event and get a 10% price off! Up to 3 pairs of lpanema GB Seeds flip flops signed by renowned supermodel, environmentalist and slippers designer Gisele Bündchen will also be raffled off to participants who buy during the event.”

“Be one with fellow environmentalists and take a green stride! Share in the movement towards a more lush Philippines with lpanema and Haribon Foundation’s Walk Green Mile Walkathon on March 21,2009, Saturday at the parking lot near Le Soufflé Registration opens at 3pm, while the Walkathon starts at 5pm.

For more information on the upcoming walkathon, Walk the Green Mile, contact ELRO Corporation Ms. Maricel Mabalot at 7533647 to 48 local 103 or email cel.mabalot [at-sign] elrocom.com.”

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I can’t put a finger on how people generally succumb to this peculiar behavioral pattern: buy new board shorts even if last year’s had only been worn twice, get aqua shoes even if you’ll only use them thrice in your lifetime, or buy stuff that we already have.  Its manifestation is particularly high and evident during summer. I have four flip-flops, two of them gifts, every single one of them in great condition because I never use them to go out of the house unless I have to go to a nearby convenience store and get ciggies. See, the reason I’m blurting this out in this article is, no matter what state our economy is, there will always be a market for new slipper/flip-flop/sandal designs because indulging in them will only set you back a little over or a thousand bucks or thereabouts. It’s a price people are willing to pay to look relevant and current. Besides, if others notice, I’d already gotten a full return on my investment (my gauge and yours might be different LOL).

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Saw these from Ipanema fact sheet:

“Aside from being comfortable, Ipanema flip flops are highly eco-friendly as it only makes use of recycled materials and supplies such as industrial residues, painting residues, and surplus PVC. As a result, you not only make a safe investment for your feet with Ipanema. Rather, you invest something for the future of Mother Nature whenever you buy Ipanema flip flops.”