If through the years you would still visit a Penshoppe store for nostalgia since, after all, there was a time in your life when the brand got a cult following and you have, like me for example, stained a shirt at school and you’d rather beeline to a Penshoppe store and get a new shirt from their latest shipment on impulse (because no other band both fits the budget and your personality) than go home, experiencing the Spring Summer 2011 fashion show of the brand will most probably make you go, “wait, I know the Penshoppe of old and of late and THAT’S not Penshoppe.” It’s probably the cut or a change in target market, a different designer or a change in perspective, or a bolder attitude or a mere change of inspiration. Whatever it is, when Alex Mendoza, Brand Manager, said that Penshoppe has arrived, everybody submitted to clapping in agreement and approval.

Here are the photos from last night. Let your eyes wander on the collection. As an audience in front of your PC, look at the photos, criticize, lambaste, love, hate, be biased against, rave, be inspired, link a political correlation to, be open, or suffocate on the visuals. If Penshoppe could have those shoes out in stores or in specialty shoe stores come Summer 2011 as an expansion to their product portfolio, I think people are already wanting and would be willing to wait (I highly doubt this, though. No mention on the PR that they will be expanding to footwear). There’s this sense that the collection exudes a serious attitude in realizing a foresight that they can and would be both sophisticated and affordable as well as stunning and well accepted.

If Penshoppe is being a prodigal son, repentant for the ways it has fashionably erred during the better part of the last decade, then let’s start planning for that big, fat calf feast because SS 2011 is just around the corner.

All photos in this post are proprietary to the author. All Rights Reserved.

For the last two images below, left click on them for the larger view.